Digital Marketing Graphic Design & Animation

Importance Of High-End Graphic Design And Animation in Digital Marketing

Importance Of High-End Graphic Design And Animation in Digital Marketing

The first word that comes to our mind when we hear these words is obviously art. Both graphic designing and animation are connected to art in many ways, and in fact, revolves around art. But a lot of people confuse both of them to be the same. While they are interlinked to each other, they are certainly two different aspects with their own distinctive features. Read on further to know more about this.

What is graphic design?

Wikipedia defines graphic design as the process of visual communication and problem-solving through the use of mediums like typography, photography, iconography as well as illustration. Ideas, projects, products, campaigns, experiences, no matter what type of media it is, the graphic design allows them to be presented by making use of visual and textual content. Some typical examples of graphic design include advertising, web design, magazines, brochures, etc. 

There are different types of graphic design, according to each type of specification. Some of the most prominent ones are listed below:

  • Marketing and advertising design

Social media graphics such as advertisements or online videos and content marketing are two arenas that extensively make use of marketing and advertising design. This includes newspapers, brochures, posters, pamphlets as well as digital mediums. Companies also make use of marketing and advertising design to promote their brand, product, or service. The job roles of those involved in marketing and advertising design would be that of an illustrator.

  • Digital design

The switch from traditional methods of designing to digital design was quite quick thanks to rapidly evolving technology. What you used to do with pen and paper, can now be done in your iPads or mobile phones. Digital design primarily includes games, mobile applications, and websites. The scope of digital design is unmatched in comparison to any other type of graphic design. 

  • Product design  and packaging design

The design of a product is important to appeal to customers, especially if it is a new product in the market or even an existing product that is being introduced by different companies. Along with this, the packaging of these products also needs to be just as good as the design of the product. Well, thankfully, many dedicated graphic designers solely specialize in these areas.

  • Environmental design

Environmental design is the type of graphic design that is exclusive to physical elements like architecture, landscape, interior, industries, etc. The objective here is to enhance the experience of users by presenting ideas or communication messages visually in their existing environment.

There are many other types of graphic designing such as editorial or publishing design, lettering design, corporate design, etc. Each type of design specializes in different areas, and if you look at it from a company perspective, the different design strategies that you adopt can help you to improve your sales, capture the attention of people and make a brand name for yourself that people won’t easily forget.

What is animation?

Animation  is the art of transforming still images into moving images with the help of similar-looking photograph sequences. It is widely used for gaming services as well as in multimedia. Animation can be done either through the traditional method which makes use of hand-drawn images, or it can also be done by making use of CGI or computer-generated imagery. We are all familiar with the word CGI that is seen in movies. So what exactly is CGI? It is a technique in which you create 3D images and special effects by using computer graphics.

The animation industry has come a long way from what it used to be in the beginning and has grown into a fully-fledged industry as well as a potential business venture. The fact that some of the most loved films in the world, such as Disney’s Frozen, or Toy Story are all animation movies is a testament to that fact. Some common types of animation other than the ones mentioned above include stop-motion animation, 2D and 3D animation, motion graphics, etc.

  • Traditional animation

In this type of animation, the paper is used to draw or paint repetitive images to make them into moving pictures. It essentially has the mechanism of a flipbook.

  • 2D Vector animation

2D vector animation relies on creating motion or illusion in any two-dimensional environment. Some of the earlier animation movies like Aladdin and Beauty and the Beast were created using this type of animation. Adobe Photoshop is a great tool that is used in 2D animation by creators and artists.

  • 3D animation

This uses the same technique as CGI animation. It allows you to see the character or object in the three-dimensional view itself.

  • Motion Graphics

Motion graphics are combined with sound effects to produce multimedia like videos, advertisements, etc. These are usually used by companies to promote their products or services through ads.

  • Stop motion animation

In this technique, several techniques like claymation, pixelation, and cutout animation are used to create a stop motion illusion. Physical objects are slightly moved in each frame to make a moving illusion.

The twelve basic principles of animation are as follows:

  • Squash and stretch
  • Anticipation
  • Staging
  • Straight ahead action vs. Pose to pose action
  • Follow through and overlapping action
  • Slow in and slow out
  • Arc
  • Secondary action
  • Timing
  • Exaggeration
  • Solid drawing
  • Appeal

Graphic Designing and Animation services by AnicodeDigital

AnicodeDigital offers professional services in Graphic Designing and Animation for businesses and brands. These services can be used by clients to promote their products through advertisements, create magazines or brochures, design a product, etc. The success of a business lies not just in the quality of its products but also in terms of how visually appealing it is. Artistic and creative product videos and advertisements can help to attract the attention of customers while also give them more information about your product. With Anicodedigital, you can get what you pay for.



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