With new brands launching each day, it is crucial for startups to market their services better and efficiently to be successful.
Since a startup business has a limited budget, it becomes difficult to go with traditional marketing strategies. This is where digital marketing comes into being, which involves much less cost and will fit in your budget. For example, where print and television ads may require thousands of dollars, an online advertisement may cost only a fraction of it. Thus, it allows you to reach new clients and develop relationships at a lower cost.
The above graph shows the increase in the number of internet users over the years, thereby pointing to the relevance of digital marketing in today’s world.
Why Do Startups Need Digital Marketing Services?
Here are some reasons why every startup business must go for digital marketing services.
- Develops client relationship
With the help of digital marketing, you can make the clients feel as if they have a personal relationship with the company. Social media posts and Twitter campaigns will engage the clients directly. And, once you’ve built this relationship, it requires minimal effort to keep these clients. Apart from this, social media campaigns will also help you drive traffic to your website and market your services.
- Allows use of Metrics
Marketing your products online is one of the best ways of marketing since more and more consumers today turn to mobile devices and computers to know about the products online. Moreover, it allows you to get real-time metrics of your startup’s success. Thus, instead of trying to guess how many people have read your newspaper ad, with the help of digital marketing, you can instantly know how many viewers are reading your advertisement.
- Inexpensive customer reach
While big companies are very much aware of their target audience, a startup, on the other hand, may be too new to know what exactly their customers want; thus, with the help of technology, you can figure out the products and demographics that will fit your business and directly target the customers interested in your product.
- Build brand
Every startup’s vision is to build a brand of its own. With the help of digital marketing services, you can get a lead and increase your web presence. A digital marketing campaign will allow you to reach a new audience that may not become immediate consumers but can be converted once your brand awareness improves. The more your web presence increases, the more your business chances are getting big.
- Mobile Optimization Strategy
Time had gone when basic websites used to work effectively. Today, most users interact with companies through their mobile devices. Thus, startups need to create a mobile optimization strategy. In addition, the websites must be designed in a mobile-friendly way to be ranked higher.
- Traditional marketing vs. Digital marketing
The main reason startups must adopt digital marketing services is that it is a low-cost way to reach more audiences. For example, a startup is often unable to afford a television ad with a limited reach. Digital marketing, on the other hand, is much less costly and can generate 50% more leads than traditional marketing. Thus, these services can reach a broader audience and ensure better returns.
Overall, digital marketing allows startups to boost their visibility, increase online conversion rates, generate leads, increase sales, develop brand awareness, reduce their marketing budget, increase online conversion rates, influence purchasing decisions, and improve customer engagement.
According to a CB Survey insight, it was found that lack of a marketing strategy was one of the reasons for several startups’ failure. Thus, every startup must need digital marketing as a core business strategy.